The goal is not to present a comparison table. We will create a page that holds the "criteria" for comparison and takes the lead in selection.
The loss of orders in B2B manufacturing is more a result of being buried in the "comparison arena" than losing to competitors. What the other party is comparing is not just price, but also quality, range of services, risk, reliability of delivery times, structure, track record, and guarantees. However, many company websites do not organize the materials for comparison, creating a situation where customers can only "compare based on price."
In this service, we will extract the criteria where your strengths can win and create a comparison page that incorporates a compelling structure to win in competitive comparisons. You can choose whether or not to mention competitor names. The key is to design it in a way that reduces confusion in the comparison process and leads to consultations.
■ Provided Content (3 points)
1. Design of comparison criteria (organizing the decision-making materials that customers truly care about)
2. Articulation of differentiation (conditions where your company can win, scope of application, and rationale)
3. Page creation (comparison table/FAQ/case study pathways/CTA)
Deliverables: A complete set of competitive comparison pages (structure, copy, comparison table, pathways, implementation specifications)
*If you know the names of 2-3 competitors, please provide them; if not, please tell us the "common reasons for losing." We will design from the comparison criteria.
